Hybrid events have become the best option when organizing conferences and meetings. This type of event, where guests cannot physically attend, but can do so through augmented reality, continues to gain momentum in large companies. Above all, because it allows a larger number of participants in an event and, therefore, the message you want to get across to a larger group of people.
Everything you should know about hybrid events
Knowing very well what a hybrid event is all about can give you the advantage when preparing a meeting in which you want a large number of people to participate. That is why we have proposed to tell you everything you should know about hybrid events.
What is a hybrid event?
Understanding what a hybrid event is is not so complicated, this is an event that takes place in a physical space, but there is also an interactive online audience. Even in these events technological platforms such as "All in one" are used, giving you a much more complete option.
It is up to the organizer of the hybrid event that all online participants can interact as one more attendee, without any problem. This type of event can be done at trade shows, conferences, internal meetings, some trainings and corporate presentations.
What are the problems that can be solved thanks to a hybrid event?
There are situations in which organizing a hybrid event can be the solution, here are some moments in which this event can be useful for you:
When some of the attendees are unable to travel for reasons of force majeure such as health or safety, this type of event is your best option.
If the site has limited capacity for participants, some of the guests may be able to participate virtually, but at the same time in a participatory manner.
When you have a limited budget and cannot afford to travel for all participants. This limitation of not being able to travel can be solved through a hybrid event.
What are the advantages of hybrid events?
Knowing what a hybrid event is and what advantages it can bring when organizing an event can give you the edge on many occasions. Here are some of the advantages of organizing this type of meeting:
One of the main advantages is that in a hybrid event you get instant feedback. Both organizers and participants can share information and opinions in real time on the topics discussed.
The cost of organizing an event decreases, since by not having to hire large spaces for a large number of people, the budget required is reduced. In addition, the use of money for logistics and catering is reduced to a minimum.
By having a virtual audience you can reach a larger number of people than in a purely face-to-face event. You can even contact people from all over the world.
With this type of event it is easier to interact with most of the participants, but the most important thing is that it is done in a personalized way. This allows you to evaluate and analyze how the event is going.
The audience reach is greater, since younger people are more prone to the use of technology. So you can make them more interested in participating in this type of event, especially because they are more familiar with this type of technology.
Types of hybrid events
Hybrid events offer a new opportunity for you to organize different types of events. Here are some of the events you can organize under this modality:
Fairs
The perfect combination of face-to-face and virtual through technology allows fairs related to networking, showcasing new products through booths. The advantage is that through this you can show the amount of products you want without the logistical limitations that are presented in
a traditional fair.
Conferences
It is one of the best options for companies, since through these hybrid events there is a greater number of attendees with just one click. Since this eliminates the limitations of traveling to a distant place or city to be able to appreciate the proposals of a company.
The business sector is the one that has benefited the most from this type of events, because they have been in charge of having the audiovisual means that allow them to carry them out.
Educational events
Technological platforms are extremely useful in school or educational events, since a hybrid event allows to combine teaching in face-to-face and virtual events. This is ideal for practical activities, courses, virtual workshops and mini courses.
Even at the university level they have become a great tool for webinar-type training workshops. In fact, this became a powerful tool in recent years when the COVID-19 pandemic limited personal interaction worldwide.
Why organize a hybrid event?
Since you know what hybrid events are, we can tell you that organizing this type of events is a great opportunity. By the fact that with them you can ensure a greater reach in the long term, because participants can continue to enjoy the content, therefore, they can recommend the content to more people.
The conversion capacity is higher because the sponsors of the event have a greater advertising of their products and services. More people seek to use them because they have seen it through the hybrid event. In addition, sponsors can evaluate in a personalized way the audience's reception of their products.
The rate of return on investment is higher, since in a hybrid event you can study factors such as the number of attendees, the media through which you were able to attract more attendees, the number of users who stayed throughout the event and many more. With this information you can evaluate how to improve the next event and get more out of it.