Nowadays, communications have become smaller in terms of complexity, but larger in terms of capabilities and dissemination. Webinars are a perfect example of this, and throughout this article, we will help you to take advantage of them.
What is a webinar?
A webinar is known as a web platform created to carry out a video format on a specialized topic.
In order to achieve its objective, the seminar is done through the Internet and space is given to the people who will receive the information so that they can clarify their doubts or concerns.
Sometimes, the material is previously recorded and is divided by sections to achieve interaction between those who give the webinar and those who receive the information.
In a few words, we can say that the webinar is a replacement of the business or work conferences that used to make you so nervous, but in front of a camera and where a certain number of people will be watching you.
Everything will depend on the topic, the structure and what you want to communicate. It can be said that a webinar has been developed in an excellent way, if everyone is satisfied with some of the information they have obtained.
Why do a webinar?
If you do not see the usefulness of a webinar at the moment, you should know that webinars currently allow people, through interactive events, their customers or potential customers to learn about its operation, development and production.
If you are marketing a product or starting a campaign, the operating costs with a webinar will be quickly reduced Why? You can schedule a single presentation in which you will inform, detail and clarify all kinds of doubts to your potential customers.
Next, in order to convince you of this type of format, we will list the reasons to organize a live webinar:
content customization. It is a simple way to deliver completely personalized content to your users from your own space. This allows you to tailor the digital experience to the way you want it.
Reduced expenses. You won't have to invest in operating expenses, presentation equipment, cleaning or food, only in creating a platform.
It allows you to educate people with your brand. You must deliver an experience that makes your product attractive and start marketing it as you wish.
You will optimize the positioning of your presence in networks. If you offer a webinar or course, users will begin to see much more of your name on digital platforms.
Boost your economic conversion. Sometimes, webinars are so well positioned that, in a matter of weeks or months, you can continue offering this type of service, but in a paid way, which will generate an extra income.
How does a webinar work?
You may have doubts about how a webinar works, beyond the objectives that can be achieved, we tell you that it is simply a web directional where there is planning a specific time and date.
An online video call must be made, where one or more panelists participate. The other people watch live and generally have buttons to intervene, give a signal or even put their image on the platform.
Regardless of the topic that is exposed, a webinar should be in charge of educating, demonstrating, instructing or explaining something to its intents. It is important that you have several recorded sections to be alert in case of any inconvenience Why? To be able to back you up in case a panelist, at the last minute, is unable to meet his/her participation quota.
If you are thinking of organizing a webinar, we will tell you those features that should be a must when organizing this type of event. Pay close attention:
The session must be scheduled for a date and time.
Registration. Interested parties must obtain a key and password to be present at the talk. You must count who will enter.
Live transmission. To generate empathy and attraction, it is important that the presenter is live.
Recording. There are many softwares that are in charge of recording and storing the same information that is being generated in the chat.
Text chat and interaction. This will allow users to communicate and express themselves about what is being shown on the platform.
Surveys. They are usually used to give interaction to the public in part of the topics that are going to be discussed.
Blackboard. It is online, it is used to add information or data at the moment of the interaction.
How to select a space for a webinar
When a person is interested in promoting or making noise through a webinar, he/she has to measure and verify which strategy best suits the needs he/she wants to cover.
There are different types of mechanisms to work a webinar, in fact; those who already have experience and budget to link one with another, do it without major problems.
Below, we mention the different formats that can be used in a webinar:
Expert panel. These are the ones that attract the largest audience. Having an expert who can give you information about your company will always be an advantage.
Interview. It is a format that also attracts a lot of people. If your audience is interested in finding a valuable source when it comes to learning or learning about a topic, the best way to do it in a more enjoyable way is through an interview.
Demonstration of a service or product. This is the way you will have to prove that your product is really worth it. It is the best option for those who are interested in invoicing.
Question and answer system. It is a double-edged sword, but it shows you to be much more human and open to the expectations that customers may have about you.
Instructional. This can be a webinar that educates and entertains audiences. It is ideal for people to learn how to use or work with a system, instrument or tool.
In fact, there are companies that use other types of strategies or methods to organize a live webinar, you just have to focus on planning very well the strategies and objectives you have.
The more webinars you do, the better your customers will feel.
If you need help, contact us at our meeting room in Barcelona.